How to Improve Your Content Marketing
We’ve all heard that content is king and this is still true in digital marketing. If your content isn’t getting the attention of your target audience, then you’re missing out on a huge opportunity and ultimately wasting time and effort. In this blog, we’ll be covering how to make your content even more compelling, attention-grabbing, and relevant to your followers.
What is content, and Why Does it Matter?
Content is simply the copyright and media you’re sharing about your business. It should relate to your brand story and provide valuable information to your consumers. The Baton Rouge, New Orleans, and Lafayette markets are overflowing with businesses fighting for market share. Having quality content to share can increase your brand awareness, improve customer relationships, and convert interactions into sales. By not sharing content from your business in a competitive city like Baton Rouge, New Orleans, and Lafayette, you’re giving up market share to your competitors and risking being forgotten about. If you’re looking for a Baton Rouge Social Media Company, then view our services to see if we’d be a good fit.
How to Improve Your Content
To begin, you first have to have your ideal client established. If you aren’t sure who you’re talking to, you’re going to talk to no one. You have to have a persona identified and use them as a guide to create content that will resonate with them.
You also have to research and know this avatar inside and out. You need to understand what they like, what they dislike, what they’re struggling with, what they want to know, and how you can help them.
Once you have this, then it is time to curate messaging that is relevant and relatable. It also needs to be presented in a way that fits with the tone and personality of your brand.
The style of your content should always consistently follow your brand. You don’t want to confuse your audience by creating constantly changing styles. It needs to be easily recognized as your content and on-brand.
This isn’t to say you shouldn’t be tweaking and trying new things, but you need to have a level of consistency established as you make these small changes so your consumers can still identify your brand against your competitors.
The media shared should be thoughtful and not randomly thrown on your page just to hit a quota of posts. This will lead to your page looking unorganized and disconnected. Try planning ahead and following your content pillars for your business.
Photos from your phone are always great to share because it comes across more natural and not as stale as stock images. Branded photoshoots are always a great way to share elements from your business and it gives a level of professionalism to your page.
Videos are super powerful and a great dynamic way to share information. They can be created in short or long form. You want to experiment with different styles of video to see which gets higher watch times and engagement. There should always be a hook or attention grabbing introduction and then ensure the length of your video is long enough to get your message across, but short enough to keep people’s attention. The longer people view your video and make it to the end, the better performance it will have.
If you’re using graphic and digital templates to disseminate information, ensure the colors used are the same as your brand colors and they flow with the look of your page. Too often people will create these that don’t match the brand and it can come off as unpolished.
Call to actions are great tools to encourage engagement within your posts. Experiment with different styles of CTAs to see which get better reactions from your followers. If you notice people respond better to one over the other, then use that style to capitalize on the engagement you’re receiving. Higher engagement will improve your page performance.
Small changes can make a huge difference when creating content. Don’t let the thought of experimenting with new ways to share content overwhelm you. It should be fun and not taken too seriously. Even the best marketers for the biggest brands are constantly trying different creative ways to share their content. With these small improvements, you will get more confident with what you’re producing and sharing with your followers.
Try these next tips to improve your photos and video content even more!
4 Tips for Creating Better Photos/Videos
Good lighting is the most important thing when it comes to taking pictures or videos. It also helps you to save time when editing. A well lit subject matter will always come out looking more professional even if you’re not using an expensive camera. You want to make sure you have natural light or are using artificial light to get rid of shadows.
While recording someone, you want to control the background noise as much as possible or give them a microphone to clearly hear their voice. If there is too much noise around you, then it can distract from the talent and lose people’s attention. You want the sound quality to be clear and easy to hear.
Change the photo/video settings on your phone to improve the quality of the media. iPhone has different settings for your camera that allows you to produce better photos or videos.
Consider putting captions on your videos. Most of the time, social media users are on their phones in public areas and if they don’t have earphones in, they’re typically watching videos without sound. To keep them watching your video, they’ll need to be able to at least read what is going on. This also increases watch time because they want to finish what they’re reading and it leads to them watching the video in its entirety.
Final Thoughts
Creating content doesn’t have to be complicated. You need to know who your audience is, find creative ways to share information with them, and keep trying new ways to do so. If a style starts sticking, keep up with it and build a community around it. You’ll soon be standing out against your competitors and be the leading go-to in your industry! If you’re unsure where to start and are in Lafayette, LA, try searching for Lafayette Social Media Marketing Agency.
Want more information on how to identify your target audience? Here’s how to identify your target market.
Ready to establish your content marketing strategy? Book a call with Vessel Marketing to get started.
Sources:
https://www.entrepreneur.com/growing-a-business/6-key-tips-to-level-up-your-content-marketing-strategy/368796
https://www.vessel-marketing.com/the-blog/who-is-your-target-audience
