3 Ways to Make Compelling Content
The name of the game is content when it comes to social media. Everyone says content is KING and they aren’t wrong. No matter what industry or city you’re in, we are all wanting to have compelling content that converts. So how do you do that exactly? This blog will lay out 3 easy ways to start making compelling content that gets your audience’s attention! Through slight tweaks to your current social media strategy, you should start seeing an uptick of social engagement and reach with these simple steps.
Why is Content Important?
The reason this is so important is because if you’re posting, but hearing crickets, then you’re wasting valuable time and effort on something that isn’t producing any results. Although organic social media is hard to track in terms of direct ROI, you can still tell if people are actually paying attention to it or if it’s being scrolled right past. If your posts aren’t gaining any traction, then you should do a deep dive of why it isn’t resonating with your audience. Does it have poor visuals so it’s not attention getting? Does it share information that people aren’t interested in? Is it too salesy? These are all a few questions to ask yourself when analyzing your posts. 55% of consumers learn about new brands on social media! If your posts aren’t performing well and getting in front of people, then you are missing out on a HUGE opportunity to gain more market exposure for your brand!
3 Tips to Make Compelling Content
Now that we’ve established why you need compelling content, let’s dive into how to accomplish this!
1. Focus on your specific Target Audience.
You want to make sure you have your ideal customer(s) or avatar(s) identified in order to effectively communicate your value to them. When you try and speak to everyone, it comes off as speaking to no one, so it doesn’t resonate. You want to make sure that people know who you’re speaking to and it is clearly communicated. This will allow you to build stronger relationships with your customers and them feel understood and heard. The more you connect with this audience, the more they’ll feel connected to your brand, increasing the likelihood of customer retention. You also have to fully understand them in order to serve them. You are solving a unique problem of theirs and you need to be able to communicate that directly to them. In order for your content to be compelling, it has to be relevant and interesting to that audience.
To learn more about how to identify your target audience, read our earlier blog here.
2. Write interesting captions and copywrite.
Your captions should start with attention grabbing hooks to pull people in and keep them reading your post. You want your copy to be compelling and elicit a feeling. The more you can use storytelling techniques, the more it will keep people engaged. Nowadays, consumers don’t want to be sold to, they want to feel a connection as if they know you. In short, your captions should:
-Educate
-Inform
-Entertain
-Inspire
-Offer a CTA (call-to-action)
Hashtags and using keywords in your captions are still proving to be useful. These can help with your posts becoming more discoverable and increase their reach to new audiences.
Read HubSpot’s blog on how to write better copy!
3. Use attention grabbing visuals.
We’ve already established your customer and know what information you’re going to provide to them, now it’s time to start thinking of the vehicle to deliver this information (videos, photos, infographics, carousels, vlogs, blog, etc.). When you can, use visuals with your short and long form posts. A visual will grab someone’s attention more than just words. You also want to leverage original photos and not just stock imagery. These photos will resonate with people more and encourage them to interact with the post over a stock image that comes off fake or stale. Another great way to share long form information in a more digestible format are through carousels. The more people swipe to read through, the more engaged and better performing the post will rank. Videos also still show 5x more engagement over static posts, so start videoing!!
In Closing
You should focus on speaking to your target audience by offering them valuable, engaging content in creative and attention-grabbing ways. Compelling content that performs well on social media can improve your brand presence and help distinguish you against your competitors. Your brand becomes easier to identify and you stay top of mind. It allows your consumers to build trust with you and ultimately can convert followers into long-lasting, loyal customers.
If you’re having trouble creating purpose driven content for your business and you’re looking for a Baton Rouge Social Media Company, schedule a call with us today. We also serve Lafayette and the New Orleans area.
Sources:
https://www.digett.com/insights/five-characteristics-compelling-content
https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/
https://blog.vantagecircle.com/focus-on-your-target-audience-and-help-your-brand-grow/
https://www.linkedin.com/pulse/5-keys-creating-compelling-content-lori-a-manns/
https://www.natlawreview.com/article/10-ways-to-create-more-compelling-content
